What's Involved?

Your first step after logging on to the nominated simulation website and entering the supplied User ID, Password, and Security Key is to click on the “Game Instructions” button and familiarise yourself with the simple 4 step process for running the game. Most importantly, in Step 1 click the “Run Game Setup” button to set up your unique simulation then go to Step 4 to retrieve the “Takeover Report”. This report will show you the performance results for your company for the previous quarter. You will note that the share price for your company and your three competitors is $5, that you have 25% market share, and that you have zero inventory in your warehouse as you sold everything you made last quarter. But you have made a loss of ($417, 861) because your costs exceed your revenue.

Your challenge is to improve the performance of your company by running it profitably and to outperform your competitors. Your competitors are known to employ a variety of strategies. One is known as a high volume low price player, another operates on low volume and high price, while the third pursues a hybrid model somewhere in between. What strategy are you going to develop and will it be successful. Only time will tell, you have 4 quarters to determine if you have what it takes to run a successful business.

If you enjoy the challenge posed by the lite version you might like to inquire about the full versions of ABW simulations in Manufacturing, Hospitality, and IT where you can challenge multiple real players over 8-12 quarters with much more comprehensive documentation and reporting. Just contact abw@abw.org.au