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The backbone of all ABW programs is the computer simulated business model which requires participants to take over an established company, assume the role of management and make all necessary business decisions not only to run the company but to compete against other participant groups. We offer three simulations Manufacturing, Hospitality and IT, which have been developed exclusively for ABW.
Manufacturing Simulation
 In the Manufacturing Simulation the team takes over the management of a company which manufactures and sells sporting goods. In taking over the company, participants have access to the company's financial history in the form of computer printouts. The challenge is to make the decisions necessary to operate this business over a number of quarterly periods. The company is operating in a computer-simulated marketplace, competing against other simulated companies. All simulated companies operating the computer simulation are making the same type of product, a sporting good that could be a golf club, a tennis racquet etc.
Hospitality Simulation
The Hospitality Simulation challenges participants to take over and run a 200 bed, full service hotel. Participants will take on the roles of key hotel staff. Running a successful hotel means keeping occupancy up to a level where the revenue from rooms let exceeds the cost of making that number of rooms available. Participants will become familiar with the concept of break even and soon realise that just raising prices reduces demand and that competition from other hotels with superior marketing strategies can cost market share.
IT Simulation
The IT Simulation is an extension to the manufacturing-based simulation and further challenges participants to make decisions on the implementation of performance enhancing Information Technology. This model is concerned with not only the revenues and the costs of production but also the best choice of IT solutions to make the company as successful as possible by further reducing costs to a level where the revenue from sales exceeds the cost of making, advertising and selling that number of products.
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