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The backbone of all ABW programs is the computer simulated business
model which requires participants to take over an established company,
assume the role of management and make all necessary business decisions
not only to run the company but to compete against other participant
groups. We offer four simulations, for secondary students, Manufacturing, Hospitality , IT and Retail - Consumer Electronics and one simulation for Primary students, Retail - The Sandwich Shop, which have been developed exclusively
for ABW.
Manufacturing Simulation
 In the Manufacturing Simulation the team takes over the management
of a company which manufactures and sells sporting goods. In taking
over the company, participants have access to the company's financial
history in the form of computer printouts. The challenge is to make
the decisions necessary to operate this business over a number of
quarterly periods. The company is operating in a computer-simulated
marketplace, competing against other simulated companies. All simulated
companies operating the computer simulation are making the same
type of product, a sporting good that could be a golf club, a tennis
racquet etc.
Hospitality Simulation
The Hospitality Simulation challenges participants to take over and run a 200 bed, full service hotel. Participants will take on the roles of key hotel staff. Running a successful hotel means keeping occupancy up to a level where the revenue from rooms let exceeds the cost of making that number of rooms available. Participants will become familiar with the concept of break even and soon realise that just raising prices reduces demand and that competition from other hotels with superior marketing strategies can cost market share.
IT Simulation
The IT Simulation is an extension to the manufacturing-based simulation and further challenges participants to make decisions on the implementation of performance enhancing Information Technology. This model is concerned with not only the revenues and the costs of production but also the best choice of IT solutions to make the company as successful as possible by further reducing costs to a level where the revenue from sales exceeds the cost of making, advertising and selling that number of products.
Retail Simulation - Consumer Electonics
The ABW Retail Simulation challenges participants to take over and run a consumer electronics store selling computers, flat screen televisions, accessories and similar.
The company has been in operation for two years prior to takeover. Each team will start with one regular store plus a basic virtual online store and can expand up to four regular stores plus a fully featured virtual online store.
Retail Simulation - The Sandwich Shop
The Retail Simulation is aimed at junior students from years 5 to 8 and has not yet been developed into a full interactive simulation. Students get to take over and run a simulated sandwich shop. They are challenged to work in a team and make decisions about the sale of sandwiches, burgers, drinks, cakes and other food items. This small business model assists students to understand the basics of business.The shop has been in operation for two years prior to the current takeover by students.
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