ABW simulations place participants in the hot seat of running an enterprise. They must make decisions that will affect the future of the virtual business. By making decisions and rectifying errors, participants gain an understanding of risk and business strategies and develop important skills.
Regardless of the simulation, the ABW challenge is to take over an established business, and make the necessary decisions to run the business within a simulated marketplace. During simulations, participants assume the key roles of the company's management.
Simulations for high school students and adults
Simulations for young students
Designed for primary students and secondary students from years 7 to 8, the Sandwich Shop Simulation gives students the opportunity to explore the roles of the customer and business operator and learn about the basic factors important to running a successful enterprise.