ABW gives participants a greater understanding of business as they take over and run their own simulated company, making all of the management decisions necessary for the successful operation of their business in a competitive marketplace. Working in teams they make decisions which have real outcomes as they deal with the full complexity of business activity. Participants develop an understanding of finance and business strategy, marketing, operations, and managing the broad range of business resources and especially their human resources.
ABW offers programs for junior school through to university and corporate participation, with simulations covering a variety of industries and ranging from a one person start-up, to a multi million dollar take over of an established company. ABW delivers serious games which have a carefully thought-out educational purpose.
Thursday, 09 September 2010
